The Cost of Customer Acquisition – what to know and why it’s important to start-ups

Acquiring new customers is the lifeblood of start-ups, but how do you know the right investments to make without breaking the budget?

In this webinar, we will discuss some of the key metrics founders should measure to track the success of growth-related investments and then compare this to the lifetime value of a customer. Attendees will also see a real-time walk-through of a start-up currently dealing with the challenges of managing its Customer Acquisitions Costs (CAC).

Guest:
Quimby Melton - Confection's co-founder and CEO

Quimby Melton
Confection's co-founder and CEO

Quimby Melton is Confection's co-founder and CEO. He's responsible for financing, strategic positioning, business development efforts, and day-to-day operations. Confection uses an innovative architecture to collect, store, and distribute data, one that's unaffected by client-side disruptions involving cookies, cross-domain scripts, and device IDs.

Quimby has spent the past fifteen years building a diverse range of businesses and products. These include a marketing consulting agency, a logistics application for the offshore energy market, two business marketing apps, a modular housing company, and a handful of content sites and short films. Quimby holds an AB in English from the University of Georgia and an MA and PhD in English from UNLV. He lives in California’s East Bay with his family.